Why We Go This Deep
A new roof can cost $8,000 to $80,000+. At that price, "they seemed nice" isn't good enough. We treat our vetting like you'd treat hiring someone for a major job — because that's exactly what it is.
What We Check. Every Time.
8-point vetting. No exceptions.
Licensing & Credentials
We verify every contractor holds an active, valid license for their trade and jurisdiction. We check for proper state and local registrations, certifications from manufacturers (GAF, CertainTeed, Owens Corning, etc.), and any specialty endorsements relevant to the roofing system they install.
- Active state contractor license verified
- Local business registration confirmed
- Manufacturer certifications reviewed
- Specialty trade endorsements checked
Insurance & Bonding
Roofing is high-risk work. We confirm every contractor carries adequate general liability insurance, workers' compensation coverage, and is properly bonded. This protects you from liability if something goes wrong on your property.
- General liability insurance verified
- Workers' compensation coverage confirmed
- Bond status and amount reviewed
- Certificate of insurance requested
Background & Business History
We dig into the basics — how long have they been in business? Have they changed names or restructured? Are there liens, lawsuits, or complaints filed against them? We check state contractor boards, the BBB, and public records for any red flags.
- Years in business and stability assessed
- State contractor board complaints reviewed
- BBB rating and complaint history checked
- Public records search for liens or lawsuits
Google & AI-Powered Research
We run thorough Google searches and leverage AI research tools to surface any news articles, forum posts, legal notices, or public complaints tied to the company or its principals. If there's something out there, we find it.
- Google search for company name and owners
- AI-assisted deep research across web sources
- News articles and press mentions reviewed
- Legal notices and public filings scanned
Social Media & Review Audit
Online reputation matters. We audit their presence across major platforms — not just star ratings, but the substance of reviews. We look for patterns: recurring complaints about communication, unfinished work, damage, or billing disputes.
- Google Reviews — rating trends and response quality
- Facebook page reviews and customer interactions
- Nextdoor recommendations and neighborhood feedback
- Yelp, Angi, and HomeAdvisor review patterns
Reddit & Forum Deep Dive
Some of the most honest feedback lives on Reddit and niche forums. We search for mentions across subreddits like r/roofing, r/homeimprovement, and local community threads. Unfiltered customer experiences often tell the real story.
- Reddit threads mentioning the company searched
- Home improvement forums scanned for mentions
- Local community boards and threads reviewed
- Pattern analysis for recurring issues or praise
Workmanship & Portfolio Review
We look at examples of their completed work — before-and-after photos, project scope, and the types of roofing systems they actually install regularly. A contractor who mostly does shingle tear-offs shouldn't be quoting your standing-seam metal roof.
- Portfolio of completed projects reviewed
- Roof-type specialization confirmed
- Quality of materials typically used assessed
- Warranty offerings and terms evaluated
Communication & Responsiveness
We evaluate how quickly and professionally a contractor responds during our initial outreach. If they're slow, vague, or unprofessional before they even have the job — that tells us everything. Our contractors are expected to be clear, timely, and respectful.
- Initial response time measured
- Professionalism of communication assessed
- Clarity of estimates and documentation
- Willingness to answer questions evaluated
Vetting Doesn't Stop At Approval
Ongoing accountability.
Post-Job Surveys
Every client gets a feedback form after the project is complete.
Rating Thresholds
Contractors must maintain high scores to stay in our network.
Removal Policy
Consistently poor feedback means removal — no exceptions.
Get Matched With A Vetted Roofer
Every contractor in our network passed this process.